Italian Architect Piero Lissoni, appointed Artistic Director of B&B Italia.Starting from January 2021, has asked to work on a strategy to evolve the B&B Italia brand’s global image, supervising its stylistic code and the visual identity.

Piero Lissoni’s collaboration with B&B Italia started in 2017 and since then his range of products has been gradually growing, and now includes the Liagò storage system and the new 2021 outdoor collection Borea.

Gilberto Negrini, CEO of B&B Italia, declared: “We are delighted and proud to welcome Piero Lissoni in the B&B Italia family and we are eager to start a new and important evolutionary chapter for B&B Italia with him. We are confident that Piero will embody the values that since 1966 represent the brand: design, culture, innovation technology and research, contemporary lifestyle”.

“Ah, what a beautiful adventure! … I’m happy to start this new journey with a company that has written the history if Italian and international design, always remaining contemporary. B&B Italia is an integral part and one of the pillars of the model that the world longs for. A unique system made up of entrepreneurs with a vision capable of bringing together craftsmanship and industry, tradition and innovation, connections and collaborations. Well, I hope that this path we have taken together will lead us on one hand to affirm this heritage and on the other way open up new opportunities for the future… Although I believe that they chose me because I am nice and incredibly good looking!” remarks Piero Lissoni.