B&B Italia introduces its iconic designs in a traditional Korean Hanok, during the SBTW (Seoul Beauty Travel Week) 2022 x Days of Happiness, hosted by Design House, Seoul City & their Korean partner Infini. On display some of the B&B Italia’s indoor and outdoor icons designed by international well-known designers: Serie Up by Gaetano Pesce, Grande Papilio by Naoto Fukasawa, Crinoline and Husk by Patricia Urquiola, Tobi-Ishi by Barber Osgerby, Eda-Mame and Borea by Piero Lissoni, Camaleonda by Mario Bellini, Allure O’ and Flair O’ by Monica Armani.

Credits for video & photos
JF Studio